Skytab Branding

Brand design: Logo, Brand guidelines, OOH, Print

We positioned Skytab as part of the deeply emotional world of independent business owners: their dreams, their stakes, what it feels like to bet on yourself. We created a fresh design for the brand, one for small business owners that seek a premium alternative to the current POS System market.

We tacked everything from concept, logo to full campaign guidelines, all guided by the idea of supporting independent business owners. Our approach was to create a logo inspired by the concept of a "North Star." Every business owner has a North Star - a vision or goal they aspire to achieve for their company. Our design system incorporated a grid system with dynamic elements that represent the hardworking components that come together to run a successful business.