Ritual RTD Launch
Art Direction: Concept, Campaign Toolkit, Social
Ritual canned cocktails are a non-alcoholic option that is anything but boring. Is a Marg still a Marg, if it’s non-alcoholic? This campaign was built from questioning what actually defines a cocktail.
We created a world that was playful, authentic and a disruption in the category. Our photography expressed the “wow” moment of that first sip through camera angles and dynamic movement. The design was crafted with handwritten line-work, eye catching color, typography and illustration to create a rebellious and authentic visual language.
