From London to NYC
Art Direction for OOH campaign
ME+EM is a British luxury fashion brand for modern women believing in a philosophy of "Intelligent Style" clothes that are flattering, functional, and designed to be worn forever, not just for a season.
To celebrate the arrival of ME+EM to NYC we created a campaign based around the idea of the ‘New Addition’, British style breaking into the New York fashion scene. Celebrating the journey of arrival by highlighting our locations, our functional fashion, and bold “+” asset.
ACTIVATION:
PLUS UP THE PLUS
We pitched to bring large scale mirrored “plus” as a sculpture to the streets of NYC. A moment for passersby’s to check their fit and discover the ‘New Addition’ to NYC.
